Website Content Audit

If you already have a website but it's not engaging or converting visitors, book an audit to find out why!

 

This option is perfect for business owners on a budget or those that are pretty confident about their copywriting skills but could use an extra pair of eyes on it.

 

What's included?

I'll go through your website with a fine-toothed comb and tell you exactly where it's doing a good job of connecting and converting, and where you could make improvements.

I'll be looking out for things like:

- Does it speak to the visitor with clear, concise, benefit-oriented copy?

- Does it contain the most relevant SEO keywords?

- Does it offer helpful information that is easy for readers to scan?

- Does it guide visitors with links and CTAs that generate action (conversions)?

- Is the copy SEO-friendly, including appropriate title tags, alt tags and meta descriptions?

- Are the graphics optimised to ensure quick loading times?

- Are there any broken links?

- Is the brand voice, tone and style consistent across all pages?

What will I get at the end?

I don’t write or rewrite anything. Instead, I give you pointers and actionable tips to boost traffic and site conversions. 

You'll get a video walkthrough plus a PDF report with bespoke feedback so you can make confident, strategic changes to your copy.

It'll include things like:

  • What’s working on your web pages
  • What’s missing and how it can be improved
  • Where your site ranks in search engines
  • What’s displayed when your pages appear in search results
  • How your competitors compare in search results, giving you valuable insights into how to position yourself as number one in your industry/niche
  • How to make simple changes to your messaging hierarchy, button copy, layout, etc.

What's the investment?

€275

Website Revamp

This package starts with a content audit but instead of handing the editing reins over to you, I'll rewrite the copy and give your website a whole new look and feel (one that your dream customers will LOVE, trust me). 

What's included?
  • Website Clarity Questionnaire to help me understand your brand, website goals, audience, offering, etc. so I can shape your words into aligned and powerful website messaging
  • Website editing for up to 4 core website pages (I recommend Home, About, Services/Products and Contact)
  • Recommendations for your website strategy and user journey
  • Refreshed title tags and meta descriptions to ensure your website stands out to your audience in the search results and gently (but powerfully) calls them to click through
  • Everything delivered in a clear copy deck to make it easy for you or your website designer to understand and implement the edits
  • A recorded video walkthrough of my edits that you can watch in your own time
  • An optional 30-minute review call should you have any questions
  • 2 rounds of revisions to get your copy just as you want it
  • Renewed confidence that your website messaging is clear and serving your brand!

What will I get at the end?

A completely revamped website that takes visitors on a strategically-crafted journey from browsing to buying, all while feeling completely seen and understood by you. 

What's the investment?

€1250

Website From Scratch (or a serious makeover)

Getting visitors to your website is only half the battle. The other half is getting them to stick around and take the action you want (quite the challenge in an age where the average attention span is a measly 8 seconds!)

 

With my killer combination of copywriting and UX (user experience) skills, your website will welcome them in, make them feel right at home, and guide them all the way to the sale.

What's included?
  • 1-hour Strategy Call
  • Brand Questionnaire
  • 5 Pages of UX-focused Copy
  • A Serious Deep Dive Into Your Brand Voice & Values
  • Customer Interviews & VoC (Voice of Customer) Analysis Doc
  • Empathy Mapping & User Journey Mapping
  • Keyword Research & PDF Report
  • Collaboration With Your Designer

 

What will I get at the end?

A website that makes your dream customers feel seen, understood, and excited to take the next step with you.

What's the investment?

€2450

I also offer a VIP Flexi Package where I'm at your service for 4 days every month.

This is perfect if you have ongoing content creation needs and you need a sidekick who can go with the flow and get sh*t done.